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Who, What and Where Are Your Customers?

If you've been in business for any length of time or are even contemplating starting a small business venture, then you already know the truth of the popular saying that you aren't IN business until you HAVE some business coming in. This why the biggest challenge that most small business owners face is finding enough customers to make the business profitable.

To do this you must ask and answer three important questions: who, what and where?

Who are your customers? Be specific about the ideal customer for each product line or service category you offer. You Can't design an effective message until you know exactly who you're talking to. There's practically no end to the demographic information that's available for any target market. You could define your customers' age, gender, marital status, education level, occupations, income or other basics. But this information doesn't give a complete picture of who they are.

You also need to understand the lifestyle factors that influence them. What kinds of clubs and organizations do they belong to? Do they have common beliefs, interests or activities? What publications do they read and what kinds of websites do they visit? By answering these questions you begin to get a more specific picture of your customers and the kinds of people they are.

The second question is what. What do your customers want and need? What are their concerns and problems? What emotions are they feeling when they think about your business industry? When you know the answers to these questions you can then market your products and services as solutions and benefits. Customers don't really care about features. They want to know if and how you can help. They want to know what's in it for them. You have to understand what they want before you can tell them.

The final question is where. Where are your prospects and customers right now? What are they doing? There are almost as many possible answers to this question as there are businesses. But you must find the answer because you can't reach them if you can't find them. And it's not as difficult as it may seem. After all, your customers are people just like you and you already know a great deal about them.

For example: some of my clients are moms in their thirties or forties with younger children. They are looking for ways to start or grow a home business so they can make money and still spend time with their families. They volunteer in schools, their churches and community organizations, and they like to visit business networking and resource websites. They want ways to find balance between making money by operating a business they enjoy while still having time for themselves and their families.

There are several ways to use this information. Depending on the day and the time of the day, I know that I can find prospects by conducting seminars to civic groups or by volunteering in local schools. I can ask people I meet for names of people who are in this category. And I can join and participate in online forums and networking groups.

These are just a few examples of how to find and meet more prospects. Once you know who your prospects are, what they want and where they are, you are then able to go out and talk with them. You know how to target your message and where to deliver it. And you can bring those customers in.©2006 by Vanessa Shelton
Vanessa Shelton is an independent copywriter and marketing consultant who specializes in helping small and home-based business owners start strong, operate successfully, and grow profits. To learn more about Vanessa's service or to read more tips, visit her website athttp://www.VanessasDesk.com.

Article Source: http://www.simplysearch4it.com/article/43284.html

Pianiste Fran Aise $19.99 Les achats comprennent une adhésion à l'essai gratuite au club de livres de l'éditeur, dans lequel vous pouvez choisir parmi plus d'un million d'ouvrages, sans frais. Le livre consiste d'articles Wikipedia sur : Hélène Grimaud, Jeanne Demessieux, Cécile Chaminade, Marie Jaëll, Ève Curie, Sylvie Carbonel, Blanche Selva, Claire-Marie le Guay, Micheline Ostermeyer, Misia Sert, Monique de La Bruchollerie, Sophia Domancich, Jacqueline Eymar, Racha Arodaky, Yvonne Loriod, Alissa Zoubritski, Brigitte Engerer, Agnelle Bundervoët, Jacqueline Robin, Marie-Catherine Girod, Anne Queffélec, Majoie Hajary, Lise de La Salle, Youra Guller, Isabelle et Florence Lafitte, Marcelle Meyer, Evelina Pitti, Geneviève Dinand, Cécile Ousset, Xénia Maliarevitch, Lélia Gousseau, Justine Verdier, Christia Hudziy, Catherine Collard, Monique Haas, Varduhi Yeritsyan, Marylin Frascone, Katia Krivokochenko, Gaby Casadesus, Véra Tsybakov, Mimi Perrin, France Clidat, Lyuba Zhecheva, Ginette Martenot, Florence Delaage, Jeanne Messager, Marguerite Long, Catherine Schneider, Germaine Mounier, Jeanne Loriod, Marielle et Katia Labèque, Henriette Puig-Roget, Ida Gotkovsky, Isabelle Oehmichen, Reine Gianoli, Magda Tagliaferro, Françoise Doreau, Cécile Hugonnard-Roche, Annette Haas, Yvonne Lefébure, Hélène Couvert, Nathalie Miravette, Marie-Josèphe Jude, Hélène Calef, Viviane Redeuilh, Elena Filonova, Lucette Descaves, Geneviève Joy, Caroline Montigny-Rémaury, Delphine Lizé, Vanessa Wagner, Suzanne Joly, Sandrine Erdely-Sayo, Marie-Françoise Bucquet, Claire Désert, Najah El Mahmoud, Anne Pellerin. Non illustré. Mises à jour gratuites en ligne. Extrait : Hélène Grimaud, née à Aix-en-Provence le 7 novembre 1969, est une pianiste française.

Single Mama's Got More Drama $12.55 This single mama's been through hell—her cheating (and still married) fiancé is dead, her professional reputation is in tatters, the man she really loves walked out of her life and, worst of all, she's about to lose her fabulous South Beach condo to a conniving bitch.And it ain't over yet.Which makes Lewis Carter's marriage proposal even worse. Vanessa's ex-boyfriend is offering her a way out—marry him and poof! her financial problems are history. She knows firsthand what a player he is, but Lewis claims those days are over, and that if Vanessa loved him once, she can love him again. All she has to do is say yes.Marrying Lewis would be the solution to everything—Vanessa could keep her condo, she'd have security for her daughter, and heaven knows the man's hotter than Miami sunshine. But how can she when she's still in love with motivational speaker Chaz Andersen? Should she follow her head (go with the money, honey!) or her heart (choose Chaz, choose love!)? No matter which man wins, this single mama is about to get even more drama when her daughter's babydaddy shows up, wanting the most important thing of all: her child.